The Archer and The Prize

Atul, a Mutual Fund Distributor from Delhi, asked me, “Recently, I was with a client who has a portfolio of ₹25 Crore. In the meeting, I was focused on how to close him. I want ….Read More

The True Test of a First Meeting

Ashish, a mutual fund distributor from Kolkata, shared an experience with me recently. “I met a doctor who had the CNBC app open on one hand while talking to me,” he said. “The doc ….Read More

What Clients Really Want

Ask any client what they truly value in a financial professional. It’s not whether you beat the market by a percentage point. It’s not whether you switched from one fund to ano ….Read More

Accidental HNI Clients

“I lost a significant HNI client to a big firm,” said Vishal, a financial professional in his early forties. Another mutual fund distributor quickly joined in: “I lost a few H ….Read More

Migrating AUM Is Easy. Migrating Relationships Is Not

There’s a big difference between migrating assets and migrating trust. Most financial professionals miss this. Especially during transitions like acquisitions, mergers, or succes ….Read More

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