Niche your way

Amar Pandit , CFA , CFP

Amar Pandit

A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.

The biggest fear that advisors have when it comes to niches is this – “What if I say I specialize working with surgeons and a valuable prospect who is a non-surgeon might look elsewhere?”

This is one of the fears that only rests in our minds and has no basis in reality.

When you focus on a niche, not only do you attract clients from that niche, but you will also generally attract others outside of the niche (who see relevance in the work you do).

Professionals who focus on a niche generally tend to become the best in that space. This attracts others too.

People who want to work with you will see relevance in your work and seek you out.

Let me end this one with a secret: Niches have No Real Competition. It’s because no one is doing it. No one believes it works and thus no one ends up doing it. The ones who do end up doing it manage to outperform their peers by a mile.