We are often likely to tell our clients, “The best time to invest was 20 years ago. The next best time is today.” 

Another popular set of words – Think long-term.

Don’t you tell your clients to think long term?

These are the principles that drive successful investing, and we take pride in sharing them.

But here’s the critical question: do we apply these same principles to our own businesses?

Do you invest in your business? How much money do you leave in the business?

Do you think long term?

It’s easy to advocate for long-term thinking when managing someone else’s portfolio. 

Yet, when it comes to our own firms, how many of us truly invest with the same foresight? Do we reinvest our profits, or do we take them out as soon as they come in? Are we building our businesses with the future in mind, or are we simply operating in the present?

Investing in your business means more than just maintaining the status quo. It means setting aside funds for growth, innovation, and future-proofing your operations. It’s about hiring the right talent, adopting cutting-edge technology, and continuously improving your client experience and offerings. It’s about looking at your business with the same lens you would use when guiding a client on their portfolio—one that sees beyond today and into the opportunities of tomorrow.

Think about it: how much money are you leaving in your business to compound and grow? Are you building a business that will thrive not just in the next quarter, but in the next decade?

The wisdom we give to our clients should be the advice we follow ourselves. After all, if we truly believe in the power of long-term thinking, then we must practice it in every aspect of our professional lives. The best time to invest in your business was when you started. The next best time is today. So, let’s make those investments count.