There is tech for providing access. There is tech for firing transactions. There is tech for CRM and operations. And there is tech for reporting. In short, we have tech like the pictures that move. There is no integration. There is no story. More importantly, there is no tech for creating the investor’s movie. 

By the way, what is the ultimate use of your technology in your and your investor’s life? And what should it actually be?

Shouldn’t the technology be about creating the investor’s life movie?

The problem is that technologies have outpaced our ability to understand them. Because our brains have fairly remained the same size – these are the same brains that believed the automobile to be a passing fancy or for that matter fire was just a piece of technology to keep us all warm and to produce shadows on the cave wall.

Forget us, even the people who are closest to a given technology are least likely to predict its ultimate use. Joi and Jeff in their book ‘Whiplash’ wrote, “In 1977, Ken Olsen, the president of one of the world’s largest and most successful computer companies, Digital Equipment Corporation, told an audience that there was no reason for any individual to have a computer in his home. He stuck to his view throughout the 1980s, long after Microsoft and Apple had proved him wrong.

Thirty years later, former Microsoft CEO Steve Ballmer told USA today that there was no chance that the iPhone was going to get any significant market share.”

The future of your firm rests on getting the ultimate use of tech right. On creating your investor’s life movie.

Cast Credits:

Director- You

Producer and Actors – Your Investor Family