P. L. Natarajan Iyer
September 14, 2021 | 5 Minute Read
I was reading the book Atomic Habits by James Clear and came across this amazing story.
It was summer of 2003, David Brailsford, found himself to be in a rather unenviable position. He had just been appointed as the Performance Director of the British Cycling team.
The team had not won a Gold in Olympics or for that matter any Olympic medal since 1908.
100 Years on and the team performance had gone from bad to worse.
A Cycle manufacturer even refused to sell cycles to the team as they were afraid to lose business if their brand was seen with this losing team!
Things could not have been worse.
David implemented his strategy of “Aggregation of Marginal Gains”
“If you break down everything you could think of that goes into riding a bicycle, and then improve it by 1 percent, you will get a significant increase when you put them all together.”
He did small things like he made the seats more comfortable, rubbed alcohol on the tires of the bicycles for better grip, improved the body suits to maintain the ideal body temperature etc.
He did not stop here.
He taught the cyclists the ideal way to wash their hands so that they were less likely to fall sick, customized pillows and beds so that the cyclists could marginally improve their quality of sleep!
The list continued…You get the point.
Five Years later in it was 2008 Beijing Olympics!
This team won 8 Gold Medals and broke 7 World Records and in 2012 London Olympics they did even better….and in between won Every major world tournament!
The 1% improvement strategy had paid off big time!
Where could you use this in your Business?
One way I can think of is listing down some of the elements that go into your business:
Can you list down ONE thing that you want to improve in each of them and implement them?
1% daily improvement in any of them will still get you huge compounding improvement of 130 in just a month!
After all you do not need 4 Olympic years to become the best version of yourself and deliver an experience which your clients will love.
On March 1st, 2022, I wrote a post with the headline “Emma”. Many of you loved it as much as I enjoyed writing it. However, I did not have Part 2 in mind. Call it Serendipity ....Read More
15 March, 2022 | 5 Minute Read
Do you agree with this line? Even if you do not, you will agree by the end of the next few paragraphs. Scott Adams (creator of Dilbert) in his book “How to Fail at Almost Everyt ....Read More
8 December, 2020 | 6 Minute Read
We have experienced the biggest experiment in WORK over the last 18+ months. People have worked remotely not only from home but literally from anywhere. WFH and WFA (Work from Anyw ....Read More
9 November, 2021 | 5 Minute Read
I am sharing a very interesting situation that you would find useful in your regular interactions with prospects and clients. This one was from a very prominent IFA (Akshay- name ....Read More
30 June, 2020 | 4 Minute Read
One of the most important words for me is “Think” or “Thinking”. This is where the seeds of pretty much everything are sown in our career as well as life. I personally inve ....Read More
29 September, 2020 | 5 Minute Read
One of my colleagues will be in touch with you shortly.
Stay ahead of the curve in adopting the best practices and strategies for your business.
You have been added to our mailing list and will update you about our latest blog posts.
0 Comments