I recently saw a foreign bank’s advertisement. In it, the bank wrote all the right things about the meaning of wealth. There was a nice emotional connection too.

The good part is that all of these institutions (banks and many bigger outfits) keep saying interesting stuff about wealth. But then they end up doing something completely different. They sell life insurance policies as fixed deposits. They keep pushing PMS products and AIFs as something that HNIs require. They create complex products to be sold to savvy investors. They bullshit about knowing the future or knowing investment managers who know the future.

The issue for you is that these messages are said with a lot more conviction and confidence than your messages are…

Guess who people are more likely to believe?

Well, you know the answer to this one.

The reality is that most people cannot see the gap between this saying and doing.

What are you then doing about this gap?

I would love to hear from you.