Have you ever wondered whether you should focus on Twitter/LinkedIn or digital marketing or traditional marketing?

Have you wondered about which videos or pieces of communication (that will generate more business) to send your clients or prospects?

Have you wondered what to do to acquire high net worth clients?

If you have, then you are not alone.

You are in the company of many men and women who wonder whether to take a bus, car, train, or plane even before they have decided where to go and why they even want to go there.

Do you see a problem here?

Trying to think of tactics (or things) before you have nailed your purpose, strategy and process is something similar.

We become so obsessed with shortcuts and tactics that we start looking for it. We even go to conferences and start collecting tactics.

We become what I call a tactics collector. We soon get on the tactic treadmill, and we keep collecting new ones all the while making no real progress. We hide behind these tactics and forget to do the hard work of figuring out our purpose, strategy, and process.

Are you on a tactic treadmill too?

If you are, isn’t it time for you to get off it?