Which One is More Powerful?

Amar Pandit , CFA , CFP

Amar Pandit

A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.

Imagine a surgeon telling you this.

I have done 25000 surgeries.


I have saved 25000 lives.

Which one is more powerful?

The first line is about the surgeon’s activity and about the surgeon. The second line is about the lives he/she saved. It’s about them.

Similarly in our profession/industry, these are the 2 statements

a. I manage Rs.1000 Crores.


b. I make a difference in the lives of 500 families with my counsel/guidance or I manage the financial lives of 500 families.

Assets Under Management AUM 


Lives Under Management (LUM)/Families Under Management(FUM)/Goals Under Management (GUM) or Dreams Under Management (DUM).

Which of these is powerful?