Are you the Cheapest or the Best?
It’s not rocket science that there is a big difference between being the cheapest and being the best.
There is this mad obsession among IFAs and RIAs about cost, low cost, even lower cost and best of all FREE. I see a lot of discussion going around direct and regular plans. However I am yet to see someone who says “I want to be the Best” or “How do I become the best not just here but globally?”
Think about it for a minute or two…