Are you the Cheapest or the Best?

Amar Pandit , CFA , CFP

Amar Pandit

A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.

It’s not rocket science that there is a big difference between being the cheapest and being the best.

There is this mad obsession among IFAs and RIAs about cost, low cost, even lower cost and best of all FREE. I see a lot of discussion going around direct and regular plans. However I am yet to see someone who says “I want to be the Best” or  “How do I become the best not just here but globally?

Think about it for a minute or two…