The Cheque Book and Calendar
Amar Pandit , CFA , CFP 
Amar Pandit
A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.
September 3, 2021 | 2 Minute Read
Carl Richards says, “The cheque book and the calendar never lie.” This is a pretty insightful line as it has an application in every aspect of our life.
He says do not tell me what is important to you. Show me how you use your time and money; I will then tell you what is important to you.
In short, show me your calendar and cheque book and I will tell you what is important to you.
I had written an application (or use case) of this (I had not heard this line then) in the form of questions to be used to identify real prospects. I am reproducing them below.
- What is the problem the prospect is trying to solve?
- How much time has she/he invested in solving this problem?
- How much money has she/he invested in solving the problem?
Similarly, to evaluate whether something is important to you, test with these questions.
- What is the problem you are trying to solve?
- How much time have you invested in solving this problem?
- How much money have you invested in solving the problem?
The responses to the 3 questions will give you clarity on whether something is truly important to you.
Like Carl says, when you pay, you PAY Attention.
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