The Coca-Cola Company and Lawyers

Amar Pandit , CFA , CFP

Amar Pandit

A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.

July 15, 2022 | 2 Minute Read

The Coca-Cola company does not sell drinks or beverages. Instead, they sell Happiness. According to them, they refresh the world.

Lawyers don’t sell contracts and templates. They provide counsel. They provide solutions for legal problems.

Why do we as an industry then obsess about selling Large Caps or Mid Cap or Flexi Cap or PMS or AIF?  The whole industry/profession seems to be focused only on products (or on creating new ones).

People don’t care about your products. They care about their problems. They care about a solution to their problems. 

What is the problem that you are solving for your clients?

I would love to hear from you.